The idea behind future collective is to shape a “conscious culture” while progressively changing the lifestyle design landscape by understanding what, how and how much we consume.

We aim to create an environment for enabling Sustainable Prosperity. A prosperity that is mindful of the critical interdependence between culture, society, environment and economy. This means a radical culture change towards sustainability in action that brings together all four elements of sustainable prosperity: personal, cultural, societal and environmental thriving within planetary boundaries.

Reliance Brands Limited was born out of the realisation that the new age consumer in India has far more international exposure, brand awareness, lifestyle aspirations and spending power than ever before. Moreover, they’ve ‘grown up’ in an environment of abundance, choice, and convenience of buying from anywhere with a simple click. In the attempt to marry the brands with the smart customer, RBL has brought home 50 international brands, some of whom have their largest markets in India.

Catering to the segments of luxury, bridge-to-luxury, high-premium and high-street lifestyle, and having 13 years’ of rich experience in understanding the psyche of the Indian Consumer, RBL has become the most coveted partner of choice for international brands looking to explore the Indian luxury Landscape.

Spanning across an area of 17.5 acres at Maker Maxity and strategically located in Bandra Kurla Complex, Jio World Drive is Mumbai’s newest, vibrant urban hangout. The precinct is home to 72 prominent International and Indian brands, 27 culinary outlets with cuisines from across the globe, world’s first, permanent, first rooftop Jio Drive-In Theatre, an open-air weekend community market, pet-friendly services, a dedicated pop-up experience and other bespoke services.

R|Elan™, the brand of smart fabrics has been welcomed by the fashion fraternity, brands and consumers in a big way. R|Elan™ GreenGold has been the front runners of sustainability development and advocates of the same in the fashion category. R|Elan™ also produces hi performance fabrics that add wellness and comfort for wearers.

The brand has built a strong presence at Lakme Fashion Week, both with its continuing work with reputed upcoming fashion designers and through its umbrella body, Fashion For Earth.

At Reliance, we are committed to transform our legacy business into sustainable, circular and net zero carbon materials business and have been recycling more than 2 billion PET bottles every year, which will be increased to 5 billion in the coming year.